The Taj Hotels Resorts & Palaces' new branding campaign called “Performance.Art” was designed to showcase the level of hospitality at Taj’s top tier properties.
There were two parts to this ad campaign told through figurative and literal storytelling, complemented with vibrantly colored and richly textured photography. The fabulous creative brief from Luxury Branding was made into a reality by our team. From tracking down a carpenter in the lanes of Udaipur to making the exact wooden bowl needed for the spa shot, to almost customizing a normal looking iron into a grand vintage – iron, the production team took care of the minutest details. Be it finalizing the complex casting, looking for real artists who had painted a particular piece of art, to getting the original restorer on set to lend authenticity to each frame. Shooting on a moving boat - ‘Gangaur’, in the middle of a lake with unpredictable wind conditions was a task… but the team managed it with superb coordination along with the extremely helpful hotel staff.