Launched in October 2010, ‘You are the Big Picture’ was Aviva’s first international marketing campaign, across six cities around the world. Featuring real stories from people all across the globe.
Neem Tree Was assigned the task of producing a shoot for the campaign in New Delhi. The cast and crew arrived from 8 different countries including London, New York, Hong Kong and Singapore. The crew stayed at the best hotel in the city, The Imperial Hotel. To avoid travel, a temporary studio was constructed at a large conference room. Our role was to provide everything from styling and equipment to Chinese translators. The campaign was shot by one of the top photographers in the world - Patrick Shaw.