London-based high street store – Monsoon , famous for bringing Indian prints to the European high street, shot in India with us in 2013 to mark their 40th Anniversary
Le Bon mother-daughter modeling duo - Yasmin and Amber shot in the Oberoi’s Udaivilas in Udaipur in Rajasthan - the perfect backdrop to showcase the brand’s floaty fabrics and paisley prints… The perfect images saw Amber and Yasmin cruising on a flower decorated Shikara in the vast waters of Pichola lake, wandering through markets in an auto-rikshaw and walking under a colorful parasol on temple ghaats It was a project to remember … the face of the campaign was Iranian-British super-model Yasmin Le Bon… who is married to Duran - Duran singer Simon Le Bon. Their eldest daughter, Amber, joined her mother on the sets of the shoot to model the brand's Limited Edition Heritage Collection. Shot by Danish fashion photographer Anders Overgaard and styled by Bay Garnett, founder of cult fashion magazine Cheap Date, the campaign featured images from the heartland of Indian hand-block printing hub Rajasthan … We shot the major part of the campaign in a remote areas of Devigarh ... everybody including the locals was equally excited to see a supermodel shooting with elephants, for the first time in their lives…