One of the most exciting and fun-projects for Neem Tree Productions, this was one shoot where pre-production was more elaborate and extended than the shoot itself.
A campaign that required real–looking, fresh faces but needed them to have an attitude and camera–awareness like professional models ! …and so began the search for the right people for each and every shot of the campaign. The campaign required a photographer who could do justice to the brief, so we got our man… Manoj Jain, who effortlessly captured the moments of the real togetherness of the characters in the shots, in the most awesome way. We shot everything in the locations, managing the time constraints and mostly tried to shoot in natural light as far as we could, to give the entire campaign a real feel. The locations, handpicked by Neem Tree’s location managers and the creative team, were located all over New Delhi. Overall a it was a wonderful, fun shoot which left the clients and the agency super happy.